LOCAL Search Engine Optimization
Updated: Dec 14, 2018
Appear Above Organic Search Listings
Over 50% of Internet users search for businesses locally. Having your local listings set up properly and managed by a professional is critical. Let’s face it, few people are searching beyond page
While no one can guarantee rankings, Local Search Engine Optimization (LSEO) creates a powerful web presence by utilizing current “best practice techniques”. This strategy will improve rankings for your business across several service categories. Depending on how competitive your city or industry is, page 1 results are very probable.
How does it work?
There are many factors affecting local listings. Because ranking algorithms can change at any time, it is imperative to monitor your LSEO program and adjust accordingly.
Steps in a Local SEO campaign:
Creating a consistent web presence with your business name, address, and phone (NAP)
Optimizing your website for your location(s) and specific services.
Boosting the ranking potency of your website via link-building
Optimizing your Local Listings on Google, Yahoo, and Bing
Increasing online “Citations/Mentions” for your business NAP across the web.
You Are Not Paying For Clicks
LSEO is a legitimate method for creating powerful local rankings that build your online reputation as a local authority. Think about it – it’s Google’s job to determine who should rank on page one out of all the businesses that do what you do – where you do it.
Whether your business barely survives or truly thrives may depend on how well it ranks online. The more specific and accurate the information about your business is, the more the search engines trust it. Greater trust leads to higher rankings. LSEO improves the “relevancy” of your business for exactly what services you offer and where you offer them.